Plan your 2026 SME marketing with our event calendar
Plan your marketing campaigns for 2026 with our calendar, packed with creative tips and practical ideas to help your small business stay visible all year round.
Let’s be honest: supporting customers, answering enquiries and running marketing at the same time often feels like a marathon. That’s exactly where our 2026 marketing calendar comes in. It helps you plan the year in a structured way without added pressure.
The calendar highlights key dates, creative campaign ideas and practical inspiration to help you reach customers and work more efficiently. Whether you plan far ahead or just want to stay a few steps ahead, this guide helps you use seasonal opportunities effectively.
January: New Year
Date: 1 January
The new year represents fresh starts and renewed motivation. Many people look to make changes or set new goals.
Tips for your business:
- Launch a limited-time New Year promotion
- Share your vision or goals for the year ahead
- Use bright, optimistic visuals
February: Valentine’s Day
Date: 14 February
Valentine’s Day is well established in Luxembourg and focuses on love and appreciation. Customers are more emotionally driven during this period.
Tips for your business:
- Create gift bundles or experiences
- Run a themed social media giveaway
- Offer personalised products or services
March: Employee Appreciation Day
Date: 6 March
Recognising employees helps build loyalty and motivation. This day puts appreciation at the centre of company culture.
Tips for your business:
- Host a team activity or lunch
- Highlight employees on social media
- Offer small rewards or benefits
April: April Fools’ Day
Date: 1 April
April Fools’ Day allows brands to show personality and humour. Light-hearted content can boost engagement.
Tips for your business:
- Post a playful message or video
- Introduce a fun, fictional offer
- Engage your audience with humour
April: Easter
Period: Early to mid-April
Easter is linked to spring, family time and renewal. Many customers look for gifts or seasonal offers.
Tips for your business:
- Create Easter or spring promotions
- Share seasonal content
- Offer family-friendly deals
May: Labour Day
Date: 1 May
Labour Day is a public holiday often connected to long weekends. Leisure and relaxation are a priority.
Tips for your business:
- Promote lifestyle or service offers
- Launch a seasonal campaign
- Collaborate with local businesses
May: Mother’s Day
Date: 10 May 2026
Mother’s Day is highly emotional with strong purchase intent. Customers look for thoughtful gestures.
Tips for your business:
- Offer curated gift sets
- Focus on storytelling
- Partner with local creators
May: Ascension Day
Date: 14 May 2026
Ascension Day is a public holiday often spent with family and friends. Experiences are highly valued.
Tips for your business:
- Promote group or family offers
- Highlight outdoor experiences
- Use light, engaging messaging
June: Nationalfeierdag
Date: 23 June
Luxembourg National Day celebrates identity and togetherness. It’s a key cultural moment.
Tips for your business:
- Highlight your local roots
- Use national colours or themes
- Launch a limited-time promotion
August/September: Schueberfouer
Period: Late August to early September
The Schueberfouer is one of Luxembourg’s biggest public festivals. It attracts large audiences.
Tips for your business:
- Run seasonal promotions
- Use local references
- Align campaigns with the event
September: Back to School
Period: August to September
Back to school brings planning, routine changes and increased spending.
Tips for your business:
- Offer back-to-school bundles
- Create helpful guides
- Partner with other local SMEs
October: World Mental Health Day
Date: 10 October
This day raises awareness around mental wellbeing. It encourages open conversation.
Tips for your business:
- Share educational content
- Support wellbeing initiatives
- Offer internal wellness actions
October: Halloween
Date: 31 October
Halloween continues to grow in popularity. Creative campaigns stand out.
Tips for your business:
- Launch themed promotions
- Run a costume contest
- Decorate your store or website
November: Black Friday / Cyber Monday
Dates: 27 and 30 November 2026
These are the biggest shopping days of the year. Customers expect urgency and value.
Tips for your business:
- Announce deals early
- Create exclusive bundles
- Use flash sales
December: Kleeschen, Advent & Christmas / Year End
Period: 1–31 December
December is the most important sales period. Gifting and reflection dominate.
Tips for your business:
- Offer ready-made gift sets
- Run Advent campaigns
- Thank loyal customers
If you want to take advantage of seasonal opportunities but need additional financial flexibility, Bizcap supports you with fast and flexible business loans from €5,000 to €500,000, approved within just 24 hours.
Don’t let cash flow bottlenecks slow you down. Apply online in less than 5 minutes and make 2026 your most successful year yet with Bizcap.
This information is general in nature and does not constitute financial or business advice. You should consider whether any financing options are appropriate for your circumstances.
Business Loans Made Simple
Are you ready to seize new business opportunities? Perhaps you need to plug cash flow gaps? Bizcap is an open-minded lender, empowering businesses with fast access to flexible loans, even if they don’t have the perfect credit score.
Business Loans Made Simple
Are your clients ready to seize new business opportunities? Perhaps they need to plug cash flow gaps? Bizcap is an open-minded lender, empowering businesses with fast access to flexible loans, even if they don’t have the perfect credit score.
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